Gyllenhaal says, “Despite the dynamic economic development, it may be hard to accept that India has the largest population of street children in the world with at least 18 million living and working on the streets. There are approximately 2,50,000 in Mumbai alone.”
The village, financed by Esprit as a part of their CSR activities, falls under the campaign Big Bang. According to them, the banging of a drum is universally recognised as a symbol of celebration. Eleven Esprit stores around the world will house a Super Drum, where people will be made aware of the situation of homeless children and asked to bang the drum. Esprit will donate another 500,000 euros to the village when three million bangs have been hit. The campaign will commence on November 13.
“The street kids in Mumbai and elsewhere in the world are denied the right to a family. Protecting their rights is a universal responsibility that requires global commitment from us all,” adds Gyllenhaal. SOS currently reaches out to 132 countries. Gyllenhaal and her husband will inaugurate the village with a bhoomi puja.