Ravi Singh, CEO of WWF India, said for Indians the event “shows our love for Dharti Mata (the motherland)”.
Earth Hour has grown big in India with 11,500 schools committing to the campaign and almost all government institutions, including the Army, participating in it.
There have also been touching individual efforts. One man in Etawah, Uttar Pradesh, is spending Rs. 15,000 of his own money to run the campaign while students of a school without power in Madhya Pradesh will light candles to observe the day.
“It’s about individuals more than organisations,” Singh said.
Delhi Chief Minister Sheila Dikshit will administer a pledge to all state government officials to switch off the lights for an hour on Saturday. Delhi Speaker Yoganand Shastri will administer a similar pledge to 70 legislators.