iconimg Thursday, July 02, 2015

Indo-Asian News Service
New Delhi, February 14, 2012
In an attempt to promote a safe Valentine's Day, an e-commerce portal has introduced a campaign offering condoms at Re 1.

The offer, available on Snapdeal.com, is a reminder that Valentine's Day should not just be about surprise gifts, a romantic dinner and red roses, but also about 'playing it safe'. The website has partnered with condom brand Durex for this campaign which will go live Tuesday.

"At Snapdeal.com we strive to offer new experiences to our customers everyday. We wanted to offer to our customers something innovative and relevant," said Sandeep Komaravelly, head (Marketing and Alliances), Snapdeal.com.

Besides the exclusive one-day campaign, the e-commerce portal also has a range of offers on gifting options for Valentine's Day.