After they were told that they couldn’t copyright the title and could not tag it to any kind of promotional merchandising, several brainstorming sessions were held in which alternatives were suggested.
“But Aamir was clear he wanted this title and nothing else, even though it belonged to the country and he’d have to borrow it,” adds Rao, reasoning that it describes best the nature of the pan-India chat show.
Satyameva Jayate is expected to flag off around June, post the IPL. It showcases real people from different walks of life and unfiltered emotions. Aamir has been working on the concept for the last three years since Uday Shankar, CEO, Star India, suggested he contemplate getting into TV. It wil be aired on Star and across regional channels in eight different languages.