Arjun, who is the ambassador of liquor brand Chivas, will promote the credo of Live with Chivalry at the cinematic extravaganza to be held May 16-27.
The 39-year-old is looking forward.
"It is an absolute honour to walk the haloed red carpet with the international superstars and filmmakers at the Cannes Film Festival and I am happy to represent Chivas at this global event," Arjun said in a press statement.
Other Bollywood celebrities likely to attend the fest are Aishwarya Rai, Mallika Sherawat, Bipasha Basu.
Five Indian films are set to be screened at Cannes this year. The list includes Ashim Ahluwalia's Miss Lovely, Anurag Kashyap's Peddlers, Gangs of Wasseypur - Part I and Gangs of Wasseypur - Part II and Uday Shankar's 1948 classic Kalpana.