Gupta did not disclose the names of advertisers.
However, the slot rate is substantially less compared with the Rs. 15-18 lakh that the channel garnered last year.
“The stunt (lowering prices) would help the channel boost final collection of funds,” said Navin Khemka, managing partner, ZenithOptimedia, a media buying agency that handles brands including Reckitt- Benckiser and Honda. “Otherwise, the channel has failed to monetise over 40% of inventory per match. From the available 2,500 seconds per match, it has managed to sell fewer than 1,600 seconds.”
“The inventory is almost booked considering the fall in prices for the final stages,” said Sudha Natrajan, CEO, Lintas Initiative Media.