Choubey said the government would make official announcement about the campaign after receiving a confirmation from Aamir.
"We hope that sensitive actor Aamir Khan will accept our request to lead a campaign for popularising generic drugs in Bihar," Choubey said.
He feels Aamir's association would help the government to reach common people and educate them about the importance and utility of cost-effective generic drugs.
The state government had decided to provide generic medicines in all the government hospitals and health centres, but the policy was yet to be implemented, said Chaubey.
He said, last year, the government ordered the supply of only a generic medicine to health centres for free distribution among patients.