Recently released Jism 2 was promoted aggressively before its release and Dino Morea, co-producer of the erotic thriller, says it's important to promote a film after it hits the screens.
"We got a great opening, the first day was very good. I would like to say that promotions should continue even after the film's release because you should see how the audience is reacting. Most often after a film's release, the actors and crew disappear. We don't want to do that," the 36-year-old said.
"We want to show people that we are still promoting the film and we will be visiting more theatres. People are coming to watch Sunny," he added. Dino also thanked the public for their positive response to the film.
"Thank you all for coming and buying tickets. We have brought you Sunny and everywhere else it is totally a 'paisa vasool' show," said Dino. Sunny said: "Thank you for coming and buying tickets. Thank you so much for inviting me in your homes and hearts. I love you all and hope you do too."