iconimg Saturday, September 05, 2015

Kavita Awaasthi and Dibyojyoti Baksi, Hindustan Times
Mumbai, September 03, 2012
It looks like producers UTV are going the whole hog to promote the Kareena-starrer, Heroine. The production house has organised a special interaction with the media on board a cruise ship in Dubai. And that’s not all, apparently, Kareena will make a filmi entry at the event, by landing in a seaplane.

“We want to match the vibe and the style of the promotion with the glitz and glamour of the film itself. We have always set a benchmark with our overseas romotions,” insists Amrita Pandey, executive director, syndication, international distribution and media distribution, studios, Disney UTV.

Talking about the event and her grand entry, an excited Kareena tells us that the stunt is to mimic the dramatic life of a star, just like her role in the film: “This is truly original and creative, and I am glad I can be a part of it,” she says.

In addition to this, Madhur Bhandarkar has yet another event planned for the actor. Kareena will celebrate her birthday on September 21 with her fans. She will watch the film and cut cakes in single-screen theatres in the city as Heroine releases on the same day. “We will have a blast on Kareena’s birthday as she will be with people who have given her so much love,” says Bhandarkar.

Kareena seems to share the same sentiment saying, “Madhur’s idea is to have me cut birthday cakes at theatres with the masses. I am excited and looking forward to it. This will be a memorable birthday.”

Other overseas promotion tactics:
Meet and greet with fans where the cast publicly interacts.
The stars selling tickets at the counter.
A question and answer session with the audience.
Travelogues written by stars, giving fans a peek into their daily schedule.