“The advertiser response has been outstanding,” says Danish Khan, marketing head, Sony.
KBC6 has seen its advertising spot shoot up to Rs. 3.75 lakh per 10 seconds this year, from Rs. 3.25 lakh per 10 seconds last year. Sony Television expects to collect revenue to the tune of Rs. 375 crore as against last season’s Rs. 275 crore.
Shubha George, COO, South Asia, of media agency MEC says, “The fact that the show has moved to the weekend without clashing with weekly soaps could add to viewership.”