Adorned with the tagline "It doesn’t take a genius", Samsung has revealed an advertisement comparing Apple’s flagship iPhone 5 to its own Galaxy S III. The ad is scheduled to go to press on Sunday.
Samsung's new print ad listed the two handsets' features side-by-side as it
attempts to lure Apple customers. The ad copy says, "It doesn't take a genius," and follows that with, "The next big thing is already here, Galaxy S III."
The advertisement has featured the Galaxy S III's long list of trademarked smartphone functions doubling those found on iPhone 5. Besides, Apple's new lightning connector is mentioned in a negative light. Samsung described it as "a totally different plug" versus the Galaxy S III's "standard micro USB plug".
The ad didn't mention the numerous enhancements coming with Apple's mobile operating system (iOS 6). Some well-known features of the iPhone 5 like FaceTime, iTunes integration and iCloud were also not mentioned in the ad. Moreover, it also omit the fact that Samsung's handset uses old version of Android.
Samsung attacks Apple with iPhone 5 vs Galaxy S III print ad
Apple unveils thinner, more powerful iPhone 5
Apple has introduced its new iPhone 5, a lighter, thinner and more powerful version of its iconic mobile device. Apple chief executive Tim Cook called the launch "the biggest thing to happen to iPhone since the iPhone. Read more
iPhone 5 'not a game-changer': Analysts
Asian mobile carriers look set to cash in on the iPhone 5 and its superfast speeds, but the model is not the game-changer that Apple needs if it to remain top of the heap, analysts. The phone's use of Long-Term Evolution (LTE) wireless technology will allow carriers to increase their charges and boost profits as existing users download more content and smartphone non-converts are tempted to take the plunge. Read more
GADGET REVIEW: Samsung Galaxy S III
The Galaxy S III has a 4.8-inch, Super AMOLED display. As you can probably tell from the name, the display uses the infamous PenTile matrix layout for the subpixels, which means instead of the usual RGB layout, each pixel has either RG or BG sub pixels. Read more
Techno Warfare: Apple v/s Samsung
Yet, even as the launch of a new iPhone is once again a big event – it’s dwarfed by what all has been happening in the world of mobiles in the past month. The very business of mobiles is about to change forever. Read more
© Copyright © 2013 HT Media Limited. All Rights Reserved.