The industry, too, agrees that Barfi! is the right choice for the official entry. Filmmaker Mahesh Bhatt, whose film Saaransh (1984) was selected as the official entry in the past, says, “It’s a huge marketing exercise, since there are a number of films being watched and scrutinised. Barfi! is an extraordinary achievement for Anurag Basu.” Trade analyst Komal Nahta says, “It’s a very positive film, and it’s made very sensitively. It’s difficult to say if it will win without seeing the other films in the foreign film category.” Trade analyst Amod Mehra says, “For the first time, we are not trying to portray India. This is world cinema. Lagaan (2001) had a good chance to win. Now, after a decade, the right film has been selected.”
Updated music album for Barfi! The makers of Barfi! along with Sony Music are set to release an updated version of the film’s soundtrack. During the promotion of the movie, the makers had released a song called ‘Fatafati’ which was sung by Ranbir Kapoor. Another track called ‘Picture shuru’ — which also is a marketing gimmick — is being played in theatres before the film begins. It too, gained popularity. This new album, therefore, with include these two songs. “We believe netizens are sharing badly recorded versions of ’Picture shuru’ on YouTube. So yes, we will be releasing a second album which includes this song,” says Pritam, music composer. —Shalvi Mangaokar