Depreciation of the rupee against the Japanese yen is forcing many companies to increase prices as imports have become more expensive. On Monday, Honda Cars India raised by 0.2-2.6% the prices of its two hatchbacks, Brio and Jazz, and best-selling sedan City.
Last month, Toyota announced a 1.5% price increase which came into effect from September 1. "There is pressure on our margins due to the foreign exchange fluctuation. We’ve to take a call on the prices,” said Mayank Pareek, chief operating officer (marketing and sales), Maruti Suzuki India Ltd. The company sells a range of models starting with the M800 to the luxury sedan Kizashi, which are priced between Rs. 2.04 lakh and Rs. 17.5 lakh (ex-showroom Delhi).
The company said it was looking to reduce its forex exposure by nearly 65% to $600 million ( Rs. 3,240 crore) by March 2015 for which it was working with its vendors to cut back imports.
The company is also gearing up for the festive season, a time for big buys, with the launch of Alto 800 next month.