“I think prior to my joining…we kind of talked marketing dollars and we loaded it up on a machine and we spent it fairly evenly around,” Dion Weisler, head, Asia-Pacific and Japan, told HT. “What I am doing now, is that I am assuring those dollars on China and on IndiaWeisler heads the Printing and Personal Systems (PPS) division of HP in the region.”
The company is also looking to capture a considerable market size in printers and PCs in India to grow faster than the industry average.