“I am happy to be associated with the world-famous chain of pizzas. We will have a team of professionals looking after the venture,” said Bindra.
The company will initially target four cities — Gurgaon, New Delhi, Mumbai and Ludhiana.
So, will the new venture take the ace shooter’s maximum time and energy?
"It's not that my priorities (for shooting) will change. I will devote whatever time is required for the sport," said Bindra, who is preparing for the nationals next month.
"Shooting is my passion and this venture my profession. Being a sportsperson, I know how to balance the two."