Tech giant Apple has reportedly placed an order for 10 million units of the iPad Mini with component suppliers in Asia in the fourth quarter. According to suppliers, that is roughly double the order that were placed for Amazon’s Kindle Fire tablets in the same quarter. The figure indicates that Apple believes demand for the product will be strong, despite stiff competition in the market, the Wall Street Journal reports.

According to the Journal, earlier this month, Asian component suppliers have already started producing the smaller 7.85-inch tablet.

Apple hasn’t confirmed when the new device will be available, but AllThingsD, reported last month that Apple plans to unveil the smaller tablet later this month.