“Khiladi has become a brand that Akshay is associated with. And Akshay is very emotional about it. That’s why he has decided to apply for a trademark,” says an insider.
Apparently, his office has already initiated the process with the concerned authorities. “It has been on Akshay’s mind for a long time, but due to his back-to-back film schedule, he didn’t have time to take it to the next level earlier,” adds the insider.
If it gets trademarked, no one will be allowed to use the name Khiladi without his permission. “The idea is to bar its usage for commercial purposes, including films, TV, advertisements and other industries,” adds the insider. The only exception to this rule will be his son, Aarav.
Sources inform us that Akshay is yet to take a call on whether he will file the application in the Delhi or Mumbai office of the Trade Marks Registry. When contacted, Akshay replied via a text message saying: “It’s too early for me to comment on it.”