He said the film gave him creative satisfaction. He said, "This film has turned out better than my expectations. I don't want to do anything else." He added, "After Veer Zaara, I wanted to make something different, a soul-touching film. That is when I told Aditya, my son that I want to direct a film. This film is a gift to me from Aditya. He told me, 'make the film dad and I am there to provide all help'."
The film, once again a classic romantic saga, stars Shah Rukh Khan, Katrina Kaif and Anushka Sharma in the lead roles. On choosing Shah Rukh Chopra had said, "I have always had great experience working with him. He is the one actor who has never asked me what the story is about, how much money he will charge..."