“Windows 8 is frankly more of a consumer than a business platform, so it’s not something that makes any sense from a business perspective at this juncture,” said Doug Johnson, head of risk management policy at the American Bankers Association, whose members are among the world’s biggest technology buyers.
For most of the past two decades, that sort of comment about a new version of Windows might have set off panic in Microsoft’s Redmond, Washington headquarters. Not now.
Windows 8, in a stark reflection of how the technology business is changing, will rise or fall on how it is received in the consumer market. That doesn’t mean Microsoft executives are publicly saying they won’t be going after enterprise customers with the new version of its flagship product.