In response, YRF, the makers of JTHJ, state: “All that the exhibitors, when approached by us earlier this year for booking their theatres, were happy to play out Yashji’s movie considering their long standing, emotional relationship and goodwill with YRF for over 40 years. A Yash Chopra/Shah Rukh Khan movie, coming after a gap of eight long years, did not need any coercion for contractual screening."