“The decline of television advertising hasn’t happened, and it’s not going away anytime soon,” said Erika Franklin Fowler, director of the Wesleyan University Media Project, which tracks campaign advertising.
“TV is where you look for the persuadable voter, and the internet is what you use to mobilise your base.”
The two presidential campaigns, the political parties and their allied independent groups aired 1,015,615 ads between June 1 and October 29,the Wesleyan project found — almost 40% more than the number of ads that ran in the same period in 2008, when Obama defeated Republican John McCain for presidency.
The proliferation of campaign commercials was fuelled by an unprecedented level of spending. The candidates, parties and groups spent more than $1.08 billion total on commercials since April according to data compiled by media trackers.