When the results were analyzed by connection type, users with fiber optic internet connection were the most impatient, with 75 percent of users giving up after 10 seconds, compared with 20 percent of mobile internet users. In fact, it would require a 50-second start-up delay for 75 percent of mobile internet users to abandon a clip.
The study, published this week, analyzed and collected data from 23 million video playbacks by 6.7 million unique users -- making it the largest of its kind -- the majority of whom were based in the US and Europe. It also correlates with the latest figures from Sandvine. The broadband service company's data shows that in the US YouTube accounts for almost a third of all downloaded mobile web traffic in the US while Facebook is the most popular upstream site (ie, users upload more to it than any other internet destination).