Andries Maree Van Der Merwe, who turns 23 this week, vowed to fight all the way in what his lawyer describes as a "David and Goliath" contest.
Van Der Merwe, from Middelburg in Mpumalanga province, set up Doogle after dropping out of school at 16 to look for a job. It was while working as a newspaper vendor that he hit upon the idea of a site to help the unemployed.
"I sold newspapers on street corners and people told me what was wrong," he recalled. "They wanted a place where they go to find a job."
Van Der Merwe found an investor and, in January 2011, registered doogle.co.za, a site that allows jobseekers to upload their details for free and search online directories.
"The name just popped into my head. I said, 'That's the name I'm going for - people will remember it.' I searched domain names and it was available."
Unlike Google's sprawling campus in California's Silicon Valley, Doogle is run on a shoestring. "When I got a letter from Google's lawyers, all I could do was smile," he said. "I didn't expect it but I'm not going to get negative. I'm feeling good because I know the law is with me. I'm still young. I have nothing to lose. I'm starting to be successful. If they want to take me to court, I will go all the way."
Guardian News Service