The MCA has outsourced ticket sales in a bid to make buying tickets easier and also enable buyers to collect tickets at their doorsteps by paying aminimal charge.
The association had outsourced ticket sales for the 2011 World Cup, the Indian Premier League (IPL) as well as last year's Test against West Indies.
Book My Show has been chosen for the online sale of tickets, MCA vice-president Vinod Deshpande said.
"The ticketing website has a huge clientele in Mumbai and we hope to utilise the database it has. The season ticket is priced at Rs. 600 while the daily ticket price varies from R50 to R150 depending on the stands," he added. Tickets worth Rs. 14.50 lakh have been sold so far.
Initially, the MCA had decided to allot 6,000 tickets for public sale but with the encouraging results on Day One, it is considering whether to increase the quota to around 13,000.
"We are hoping to break even this time and earn a profit in the next match," said Deshpande. Interest in the four-match series has gone up after India's nine-wicket win in the first Test.