“India is characterized by being more de-centralised in everything....in decision making and so on,” Snabe said in a telephonic interview. He said that while China has a more centralised culture, with decisions made in a few locations that have a big impact, India’s market structure is much more de-centralised.
This highly de-central market structure of India means that SAP is forging partnerships with other smaller software firms in the country to develop IT solutions around cloud and mobility — its key growth drivers. The company is also keen to rope in a few innovative app developers that are mushrooming across India. These partnerships promise smaller IT firms of India a global platform for their products and also offer SAP an opportunity to tap a vast pool of software professionals.
SAP’s India growth has been robust with “solid double -digit” growth over the past quarters.