Industry insiders feel that since Balaji Motion Pictures is distributing Vishwaroopam, Ekta Kapoor will go all out to promote the film. “Kamal Haasan is a big name, so Vishal is bound to feel a little heat. We don’t know about the scale of Vishwaroopam, but MKBKM’s business is bound to be affected,” says an insider.
Ekta is believed to be going all out to help Vishwaroopam get a solid release in north India. This is after PVR and other multiplex chains in the region initially threatened to boycott the film, irked by Haasan’s decision to premiere it on a direct-to-home (DTH) platform simultaneously.
Ekta’s association with the film might be due to her father Jeetendra’s friendship with Haasan. “They are very close. Although we haven’t really released outside films (out of Bollywood) till date, given our relationship with Kamal and our regard for him, we are releasing Vishwaroopam,” says Tanuj Garg, CEO, Balaji Motion Pictures.
About the clash with MKBKM, Tanuj says, The release date is Kamal’s decision, not ours, as the Telugu and Tamil versions are releasing simultaneously.”