"With this hunt we are looking for someone who is creatively clear with their thoughts. They are not designing what is already there but they need to design for the future. I think that is the key. It is not about runway or retail stores, it is about how do you get an enticing in the Indian market. It is very important for people to visualise packaging when you create the product because the biggest weakness today is packaging," he added.
NTC, a central public sector undertaking under the Ministry of Textiles, made the announcement Wednesday night about the Young Designer Hunt. The press conference in this regard was addressed by union Minister of Commerce, Industry and Textiles Anand Sharma, who also inaugurated the project.
"This designer hunt will not only help the young designers in showcasing their creativity but will also help NTC in fulfilling its commitment of transforming itself into a world class, eco-friendly and integrated textile corporation," Sharma said.
The budding designers can download the entry form and mini-portfolios with the details of selection process from the NTC website.