The new year looks promising, but hectic for Shahid Kapoor. And by the time most of us will have recovered from last night’s celebrations, the actor will already have finished a significant amount of work. It’s a working January 1 for Shahid, and it started at 6 am! Naturally, the actor, who has been busy shooting for Raj Kumar Santoshi’s Phata Poster Nikla Hero (PPNH), did not have time to let his hair down on New Year’s Eve. A source close to the actor reveals that he is working all day today, busy finishing brand endorsement shoots.

The source says, “For the last one month, Shahid has been busy shooting in Mysore for PPNH. And even though the makers gave him a break for New Year’s Eve, Shahid had endorsements to wrap up. In his two-day break, he is shooting continuously. He has told the brands to finish off as much work as possible.”

As a result, today, Shahid started work as early as 6 am. “He reported to work early in the morning, so that he could start shooting by 8 am,” the source revealed.

The actor is in a rush because he has only January to finish PPNH, before he starts on Prabhudheva’s Rambo Rajkumar next month. In an earlier interview, Shahid had said, “There’s no break on New Year’s Eve for me. I’ve taken it upon myself to make sure that I just keep working.”