Jammu and Kashmir has witnessed more deaths in traffic accidents than due to militancy in the last one decade, state director general of police (DGP) Ashok Prasad said on Monday.

"Traffic deaths are higher than militancy or any other category of crime during the last one decade in the state," Prasad told reporters after flagging off a Road Safety Rally from police sports stadium in Jammu.

About 90% of the road mishaps can be averted by following the traffic norms, he said.

The Road Safety Rally, organised by traffic police and transport department, after traversing through Panama Chowk, Bahu Plaza, Green Belt and Gandhi Nagar culminated at the police sports stadium.

The DGP said the rally would help in generating awareness among people about the road safety measures.