Whilst some Twitter users found the #CutForBieber hashtag amusing, it made others more than a little angry.
The most high profile tweeter to react to the sick campaign was Miley Cyrus, who retweeted: ?#cutforbieber? Cutting is NOT something to joke about. There are people who are actually suffering from self-harm, this is so disrespectful.?
Following the publication of the controversial images, the teen popstar himself took to Twitter to write a series of emotional tweets, with the singer revealing that he was ?growing?, ?learning? and didn?t want to ?let any of you down.?