When Robert Reid last visited London from the U.S. for a short trip he stayed in an apartment he found on a ‘couch-surfing' site in the off-the-beaten north London suburb of Muswell Hill.
"I wanted to be at the place where The Kinks were from," says Reid. "The people were super and it
gave me a great outlook on London and I appreciate the city more than I did before."
Couch-surfing' is a hospitality revolution, thinks Reid, who is the U.S. Travel Editor for Lonely Planet. People visiting cities in particular, he says, are choosing to stay in residential apartments and experience the place like a local, spending time in secondary neighbourhoods, browsing in farmer markets and the like.
Reid can't see why anyone would choose anymore to stay in a hotel. The ‘couch surfing' sites he uses, such as Airbnb, are flourishing as vacationers look at budget-friendly ways to satiate their travel bug.
"In New York, hotels cost 300 dollars," says Reid. "You can get very nice apartments in Brooklyn and some parts of Manhattan for just over 100 dollars a night. You'll have more space, a kitchen and you'll feel connected to a real neighbourhood; perhaps cook a couple of meals to save money."
"It's hard to feel a personal connection with a concierge who just wants a tip."
The future of luxury
For those holidaymakers still happy to give hotels their money, a new trend is emerging which appears to marry the non-synonymous labels of "luxury" and "family friendly."
Claire Kent, a luxury industry consultant, predicts in travel operator Kuoni's latest trend report that high-end hotels and resorts, "which might previously have raised an eyebrow at children, are now building family-sized villas to accommodate high-pressured, high-earners who want to bond with their children and relatives."
Others just want to shop. Euromonitor International's latest "Global Trends Report" picks up on the preponderance of travellers from Brazil, Russia, India and China - the so-called BRIC countries - who are flocking to European and Gulf cities to splurge on luxury goods.
Chinese visitors to Europe reserve a third of their holiday budget for shopping, the European Travel Commission estimates, while hotels in the Middle East are locating within or beside shopping malls to take advantage of the trend.
All revved up with lots of places to go
Euromonitor also highlighted the fact that U.S. travellers are showing a particular interest in visiting countries previously off limits to them, such as North Korea, Libya, Cuba and Myanmar.
The bulk of Western vacationers though, according to travel agents, are seeking more of the same. U.S. based Travel Leaders Group's 2013 trends survey points to this being a "banner year for European travel."
"While Caribbean cruises are still the number one international ‘destination' for our travellers, our booking data shows a marked increase in American travellers headed across the Atlantic (to Europe) in the coming year," says Travel Leaders Group CEO Barry Liben.
Croatia remains the top "up and coming" international destination within Europe for the U.S. market, according to Travel Leaders, while New Zealand is the "hot new" destination in the Pacific, Vietnam tops Asian haunts and Ecuador tops the bill within Central and South America.
UK travel operator Kuoni reports that Britons might be getting somewhat more adventurous.
"Crashing on a sun bed for two weeks is fine for some," the company wrote in a recent report, "but want to brew coffee at ancient fazendas, track chimpanzees in the wilds of Tanzania, salsa in Havana... watch brown grizzly bears in the wilds of Canada, or soak up knowledge from an eco conservationist in Costa Rica."
The company points to Sri Lanka, currently their third most visited destination after stock favourites the Maldives and Thailand, as a destination to watch - in particular its new resorts on the east coast: Trincomalee and Passikudah.
Kuoni's fifth most popular holiday spot, the UAE, which it touts as "a touch of exotic Arabia mid-haul with the bonus of little jetlag" is still driven by Dubai, but Abu Dhabi is on the up. The five-star resort Park Hyatt Abu Dhabi Hotel & Villas on Saadiyat Island is touted as a must-stay while there.
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