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Shalvi Mangaokar, Hindustan Times
Mumbai, January 17, 2013
Hair turns dry and frizzy in winters. Dove Elixir is a new product that promises to get rid of your dry, frizzy hair and add that extra shine. Shalvi Mangaokar experimented with Dove Elixir to bring the first-hand experience for you.

Product: Dove Elixir — Dryness Care
Promise: Get rid of dryness, add shine and lustre
Tester’s skin type: Dry and frizzy

Pros: Once applied, the oil is easy to wash off. You don’t need too much quantity as it spreads easily, so the bottle lasts long. The product promises to help you get rid of dryness, which it does to an extent, only if you use it regularly. The fragrance is nice. Leaving it on for 30 minutes before washing your hair is recommended.

Cons: It may not work for people who have busy schedules and can’t use it regularly. Also, the box says that you may use the oil after your hair wash too, but that’s not advisable. It’s oil; it definitely doesn’t perform the role of a serum.