Gujarat Chief Minister Narendra Modi has inspired the promotional strategy of ABCD: Any Body Can Dance.

In November, Modi had projected his hologram on stage to address citizens in four cities. Now, the makers of the 3D dance film are planning to use that idea to market their upcoming release. They are apparently shelling out close to Rs. 70 lakh for the technology.

“Prabhudheva, the lead actor, will start work on his directorial, Rambo Rajkumar, soon. He only has nine days to spare for ABCD’s promotion, which is why the makers thought of using his hologram. He will be talking to the media in Dubai, when his hologram will be projected at events in London, New York and Toronto,” says a source.