Pinching a baby’s cheeks or exclaiming “I could just eat you up” on seeing an adorable infant may seem strangely aggressive responses to cuteness but they are actually the norm, a new study has claimed.
Researchers found that people watching a slideshow of adorable pictures popped more bubbles on a sheet of bubble wrap than did people viewing funny or neutral pictures.

“We think it’s about high positive-affect, an approach orientation and almost a sense of lost control,” said the researchers.