Apple's late CEO, Steve Jobs
The report said Jobs installed a secret team on the third floor of Building 2 on Apple’s campus to replace Google Maps on the iPhone, Mashable reports.
“At the time of his death, Jobs had come to loathe Google, which he felt was copying features of the iPhone while withholding a key feature of Google Maps that allows smartphones to dictate turn-by-turn directions aloud,” the report added.
The report also said that Jobs was so frustrated with Google, a firm he reportedly vowed to wage “thermonuclear war” against, that he even considered nixing Google search from the iPhone.
But, as two former Apple execs told BusinessWeek, he backed away from this idea realizing that customers would “reject the move.”