The efforts of Aman Jaspal, the owner of Sarhad, to promote Indo-Pak peace through food served at his food and culture park at the Attari-Wagah border has attracted the attention of the Harvard Business School.
Sarhad, which offers the architectural, cultural and culinary heritage of pre-Partition Punjab in general and Amritsar-Lahore in particular has been picked up as a mini-project for 'Digital Marketing Strategy' by Harvard's MBA class of 2013.
As a part of their elective course, the Harvard Business School
students are required to work with a Small Medium Enterprise (SME) to help it grow through a well-defined digital marketing strategy.
In a communication to Aman Jaspal, Nidhi Sharma, Harvard School's project coordinator said, “Harvard had been screening business models of interest and came across your venture - Sarhad. We found it quite impressive and intriguing; given the social impact/awareness it is trying to create as a for-profit entity.”
Harvard would do this mini-project under the guidance of Prof Sunil Gupta totally free of cost and a team from Harvard would be visiting Sarhad soon in this regard.
“It is an honour for Sarhad to be selected by Harvard. It will be good not only for our business but, more importantly, for our mission of promoting Indo-Pak peace through food and culture,” said Aman.
he pointed out that there was great enthusiasm in Pakistan for the project, particularly the youth and intelligentsia. “During my several visits to Pakistan, I interacted with the youth and have several friends there. They are all for peace,” he said.