Rapper Chris Brown has launched his own entertainment application, the Chris Brown Channel App, in order to share all aspects of his life and music with his fans.
The 'Don't Wake Me Up' singer hopes the new app, which is available exclusively from the App Store, will help him to connect with fans in a more immediate, intimate and interactive way, reported Contactmusic.
"I am so excited to get closer to my fans - to bring them into my world, hearing from me directly, in my own words wherever I am, whenever they want. Through my channel app they can be part of my music, my art and my life, day in and day out," he said.
Brown, 24, hopes the new innovation will allow his fans to get a deeper look into his everyday life and through the use of polls, may even allow them to choose which song he performs first at a concert.
It's been a good week for Brown, who was just nominated for Best R&B-pop artist at the 2013 BET (Black Entertainment Television) Awards against Usher, Bruno Mars, Miguel and Justin Timberlake, and announced as a performer for the ceremony on June 30 at the Nokia Theater Los Angeles Live.
"I am just trying to lift up the black community and I am excited to see the fans and to take part in the BET Awards this year. I want to bring something new and original for the fans during my performance," Brown said.