Makers of the television-basedaction-adventure show 'Khatron Ke Khiladi' announced the launch of a 3D interactive game in Mumbai on Tuesday, which would be available for free download on iOS and Android platforms.
'Khatron Ke Khiladi - Darr Ka Blockbuster' is the stunt-based action reality TV show which has entertained audiences for over three weeks. It is being broadcasted on Colors channel.
The interactive game 'Khatron Ke Khiladi - The Game' aims to recreate the adventure show's experience and enhance audience engagement as part of its digital strategy.
"Digital strategies today go beyond the realm of audience outreach through social media platforms and increasingly focus on engaging with them to create a strong brand recall and relationship," Colors Digital Head Vivek Srivastava said.
Designed by Gameshastra Solutions Pvt Ltd, the game is an adventure-based interactive cellular phone-based game, which would allow players to raise their scores on the basis of adventure games played in virtual reality.