Services like Spotify are disrupting and revolutionizing the way consumers discover and access music and Samsung is betting that video is about to go the same way.
It has launched Milk Video, which pulls together the best video content on the web and, like a music streaming service, classifies it and orders it based on a user's likes and preferences.
"The promise of Milk is a well-designed mobile experience that makes it easy to discover the content you want. We did this first with Milk Music, and now, we extend this promise with Milk Video," said John Pleasants, Samsung EVP, Media Solutions Center America. "We're partnering with some of the best brands in new media to deliver great content across our consumers' passion points: music, comedy, lifestyle, and entertainment."
These initial content partners include Conde Nast, Funny Or Die, Red Bull, Vevo and VICE, but Samsung also plans to offer exclusive content through the app too -- videos that can't be found anywhere else (legally) on the web.
The Milk Video app will get to know a user's preferences over time in order to tailor the video feed and there is also a social element -- it's easy to share content via Facebook ant the like, to comment on it and to follow other friends or brands.
The app is currently only available in the US and is compatible with the Samsung Galaxy Note II; Note 3; Note 4; Galaxy Mega; and Galaxy Edge phablets and the Galaxy S III; S4; and S5 smartphones.