Smartphone users are spending more time on apps that ever. According to a latest study, app usage has increased by an average of 21 % worldwide from a year ago.
New data from the Boston-based mobile marketing platform Localytics indicates that music, health, fitness and social apps are hot favourites for downloads.
At 79 %, music lead the tally thanks to SoundCloud and iHeartRadio apps.
Health and fitness apps have seen an increase of 51 % while social apps downloads also increased by 49 percent.
The new study was based on data from Localytics' customer base which includes 28,000 applications installed across 1.5 billion devices, techcrunch reported.
"The users are opening up an app on an average of 11.5 times per month up from 9.4 a year ago while app session lengths remain constant at 5.7 minutes," the study noted.