Feroz Nadiadwala, producer of such outlandish escapist dramas as Hera Pheri, Awara Paagal Deewana and Fool 'N' Final, is going in for an image makeover.
Nadiadwala, who has decided to adopt avant-garde filmmakers into his production house in a big way, has signed on a bouquet of auteur filmmakers such as Sai Paranjpye, Kundan Shah, Aziz Mirza and Prakash Jha to give his company a more 'festive' profile.
"It's not like I'm craving to be at film festivals," said Nadiadwala. "I don't see films and filmmakers occupying different categories. There's good cinema and there's bad cinema."
He says his decision is influenced by his fascination for middle-of-the-road cinema.
"I've signed Paranjpye, Shah, Mirza and Jha because I love their kind of cinema. I love those middle-of-the-road movies by Hrishikesh Mukherjee and Basu Chatterjee like Golmaal and Chitchor. I don't see these as art films," Nadiadwala told IANS.<b1>
"I loved Paranjpye's Chashme Buddoor and Katha. She's now making a suspense satire for me called Khoon To Hona Hi Tha... don't you just love the title?"
Interestingly, some of these filmmakers like Jha and Mirza have their own production houses. They've agreed to make films for Nadiadwala because he promises them a free hand.
Feroz hopes to let one of his bouquets of avant-garde writers make a film at a time.
"I've also signed Ahmed Khan and Rumi Jaffrey and Anees Bazmi. And I'm open to new talent any time anywhere."
Immediately, on the anvil is Phir Hera Pheri Part 4.
"I love how confused people get when I say we've gone on to part four. They want to know what happened to part three. Have they missed something? I love the mystery."
Needless to say, some of the above projects will feature Akshay Kumar.
"I love Akshay. Akshay is my brother. We may have our differences of opinion. But we're at one in our passion for movies. Somewhere, Akshay too needs to a different kind of cinema."
Chances are the Jha project may also star Akshay.