His name is Guinness Rishi. In 20 years of record making, he's learnt the tricks of the trade, and for Rs 11,000, you can get a consultation on how to set your own record.
"I have a list of 300 records people can choose from," says the 69-year-old, who legally changed his name from Har Parkash Rishi when he set his first record in 1995. Since then, he's set 21 others.
His most recent was in May, when he became the man with the most flag tattoos (200). Rishi glibly mentions the one record that continues to elude him — getting his 75-year-old wife to become the oldest mother — and expresses a deep desire to become a ghost after death.
"I've been corresponding with Ripley's Believe it or Not to ask them to preserve my body in a tank when I'm dead."
To make sure Ripley's doesn't turn him down, Rishi plans to turn his body into an artifact. To the 200 flags tattooed on his body, he plans to add a detailed map of the world and the phrase, 'Let us unite against terrorism' — in 80 languages.
He's also offering his face as advertising space to companies that include Pepsico and Heinz.