This should be music to the ears of fashion show choreographers and art gallery owners. An Aligarh-based sitar maestro has developed background scores for such events.
Acharya Trigunateet Jaimini, who teaches at Mangalayatan University here, told IANS that he has "worked hard" for several years to develop a brand of contemporary fusionNw music to provide "appropriate background scores for Indian art galleries and fashion shows, particularly those showcasing traditional Indian attires".
The innovative scores, developed jointly by him and a Vrindavan-based Italian guitarist and spiritualist, D. Turi, will debut at the Berlin fashion show in spring.
The scores, mostly duets played on the sitar and guitar, have been culled from Indian classical ragas.
The music is not customised. The duo takes up projects - either art or ramp shows, studies the display and the exhibits and then decides on the kind of music they require as background highlights.
Jaimini said it was necessary to create the right ambience with the right kind of music during fashion shows.
"Right now, in the absence of such music, we often depend on Western scores while displaying Indian ethnic wear. It contradicts the essence of the show. The scores that I have created will add to the overall attraction of the events," Jaimini explained.
Elaborating on his new mission, Jaimini said: "Just as fashion designers create new patterns and motifs, so will the background scores blend harmoniously and heighten the overall effect of the presentation.
"Similarly, art exhibitions need suitable music that takes into account the nature of the exhibits and the prevailing mood. Plus, of course, the stylised variations of the artists."
Last year, Jaimini and Turi released a therapy series called Music of Life to treat a variety of diseases. Music, say experts, has an inherent healing power that "eases pain and depression".