Art gallery in ING Vysya bank
Newly opened private bank branch in Cuffe Parade also serves as art gallery for exhibiting, promoting Indian art.art and culture Updated: Dec 04, 2011 14:53 IST
In a one-of-it’s-kind venture, ING Vysya bank on Saturday launched a branch in Cuffe Parade that will also serve as an art gallery. The new project is a part of the bank’s international art initiatives, which include setting up cultural institutions, supporting young talent and maintaining art museums. Says Sonali Panda, business head, wealth management and marketing, ING Vysya, “Our positioning for this branch is ‘where fine art meets finance’. The moment you walk into our branch, you will see an extensive range of paintings. The aim will be to regularly feature artists and conduct workshops to make art more accessible and easier to understand. One of our main themes for these workshops will be the revival of dying Indian Arts. For this, we plan to invite artists to share and promote their traditions.”
Interestingly, ING Vysya owns a collection of 25,000 artworks displayed in over 1,300 offices worldwide. It also participates in art exhibitions across Europe, and in November donated some of its archives to RKD museum in Hague, which houses the largest art collectio in in the world. At this branch at GD Somani School, the art arena is located inside the branch’s 13000 sq ft premises. As a bonus for art lovers, the gallery area will also be open beyond the usual working hours of the bank.
Adds Panda, “While the branch operation run till 3 pm on weekdays and 1 pm on Sundays, we might keep the branch open for art shows as and when required. Also, we have the ability to display a minimum of 15 works of art and can arrange to display upto 30 works of art. The artists and art displayed at the bank are managed by Three Blind Mice Art Gallery.” As part of the launch, the bank also organised an art walk around this branch. It featured more than 100 works of art by artists like Samir Mondal, Ajay De, Charan Sharma, Sanjay Kumar, Jagannath Paul and Nyanna Kanodia. The bank will donate portions of the proceeds from the sale of paintings to the ING Foundation, which works for education for underprivelged children.