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Big brand ambitions

art-and-culture Updated: Dec 02, 2010 18:23 IST
Vinod Nair
Vinod Nair
Hindustan Times
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It may have taken 10 years for India to bring some of the works of celebrated sculptor Anish Kapoor to India. But when Louis Vuitton finally managed it, along with the National Gallery of Modern Art, the inauguration in Delhi witnessed Congress Party President Sonia Gandhi opening the same on November 28.



The exhibition of select sculptures and installations by the India-born British artist will be held till February 27, 2011 in Delhi. In Mumbai, the same will be held between November 30 and January 16.



At a private viewing that took place over cocktails in Mumbai, Louis Vuitton Chairman and CEO Yves Carcelle said that the event had no bearing on his brand’s promotion activities in the country. "This about art and culture and I am happy to be part of an exhibition such as this," he said.



Anish KapoorCarcelle, who has been crusading for 100 per cent Foreign Direct Investment (FDI) for luxury brands in India for the last several years, may be disappointed with the progress on the same, but his interest in India is well known in the luxury industry.



Over 460 Louis Vuitton stores around the world now sport Deepawali themes, designed by Rajiv Sethi, on their windows and will continue to do so till late December. Louis Vuitton has been instrumental in launching Shobha De’s book in Paris and the brand had earlier organised a high profile exhibition of some of the leading Indian artistes in Paris as well.

“If things have to move and foreign companies have to invest in India, policies have to change and we should be allowed to be here on our own. Some of the most rigid countries such as China have opened up their markets and we are still hoping things will be congenial here,” he said.

Contemporary interactive installations made of stainless steel and sporadic bursts from a Cannon by Kapoor of Red Wax “Shooting into the corner” were witnessed by celebrity guests from the worlds of business, art and Bollywood over champagne and hors d’oeuvres.