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Campus calling: Here’s why Delhi colleges are the best places to promote a film

With several celebrities visiting various college campuses in Delhi, here’s a look at why varsities in Delhi are the favourite places for film promotion.

art and culture Updated: Feb 18, 2017 19:40 IST
Nikita Saxena
Delhi University

Akshay Kumar and Huma Qureshi recently visited Amity University to promote their flick Jolly LLB 2.(Shivam Saxena/HT Photo)

There’s nothing that spells S-T-A-R more than the sight of thousands of super-excited faces, the thunderous sound of cheers, the arms waving in the air. That’s the sight that greets celebrities whenever they come to a college campus.

Govinda at Shri Ram College for Commerce for their Business Conclave and promotion of his upcoming movie. (Amal KS/HT Photo)

In recent times, actors Akshay Kumar and Govinda visited Amity University and SRCC, respectively, to promote their films; singer Kanika Kapoor came to Lady Shri Ram College for Women to launch a cosmetic product; and director Anurag Kashyap made an appearance at Hindu College to launch an app. While private universities like Amity ask for in-film branding, state universities often pay or demand nothing.

Dr Rama, Principal of Hans Raj College, says, “It’s not as if DU colleges have the funds to pay celebrities. And when they get to interact with thousands of students, there’s nothing else the stars ask for.” SRCC Principal Rajendra Prasad Rustagi also says, “Who’d want to pass up the chance to interact with so many students of an institute as prestigious as DU?”

Sukhwinder Singh, who performed at Indraprastha University, says that college students have a different charm as an audience. “At other shows, we have to be a little mellow, but at college performances, we can rock it out,” he says. “So we may charge half, or nothing — the crowd’s energy is worth it.”

Celebrities in Delhi College Campuses in February
  • A Conversation with Ashley Judd at Indraprastha College for Women on February 17
  • Neha Kakkar at Deshbandhu College for their fest Sabrang on March 6
  • Ratna Pathak, Sanya Malhotra of Dangal fame, Urvashi Rautela, and singers Shalmali Kholgade at gargi College for their fest Reverie 2017. February 14 onwards
  • Sunidhi Chauhan at Delhi Technological University (DTU) for their fest Engifest 2017
  • Manoj Joshi, Anu Malik, Anupam Kher, Advaita Kala, Manoj Tiwari at Jawaharlal Nehru University (JNU) for Udaan Fest. February 15 onwards