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Created with India ink

art and culture Updated: May 28, 2010 22:27 IST
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If mall hopping is your idea of spending a day off, then add this art exhibition to your to-see list this weekend. Inspired by objects such as ubiquitous match-box labels, nearly defunct hand-painted Bollywood posters and sculptures fashioned out of e-waste, The India Factory show brings together three acclaimed contemporary artists —Haribabu Natesan, Ranjit Dahiya and Pseudoko2010.

Engaging with the dynamic Indian culture, the trio has interpreted popular idioms through their work. Natesan, a Mumbai-based artist, has worked with electronic junk to create animal fossils. Dahiya, also from Mumbai, has rediscovered the art of hand-painted film posters by focussing on individual style and strokes. Dahiya’s company works with rural groups, training them in technology and design -- he had earlier designed an ATM machine for village users.

The Jaipur-based Pseudoko2010, who goes by his nickname, has experimented with over 600 matchbox labels sourced largely from Rajasthan.

With categories as diverse as Let There Be Light and Horses and Cricketers, the collection — displayed in old, found frames — promises to be a source of delight and inspiration for visitors and other artists

Till May 30, Mocha Arthouse, DLF Place, Vasant Kunj