A coffee mug with a KS Kulkarni work or a coaster with an Atul Dodiya print is no longer art for art's sake. Some may flaunt a Husain or a Raza on their walls, but art commodities could help you make the same statement. In these times of recession, even nibbles make for bigger pleasures and art commodities are just proving the point.
Art commodities flaunt prints of major artwork without heart-stopping price tags. From mugs, coasters, mouse pads, notebooks, postcards, journals, wine bags and hand bags, art can literally add visual brilliance to anything you use everyday.
Art commodities, in fact, help art enthusiasts understand and experience the thrill of good art. Vadehra Art Gallery in the city is one such place that houses art commodities. Says Parul Vadehra of the gallery, “When people who do not know about art come to the gallery, these accessories help familiarise them with artist/art they do not know about. For instance, when someone picks up a Hema Upadhyay bag, they are sure to go and find out more information.”
These commodities can also help younger artists find followers in a competitive art world. The Fuschia Tree (TFT), a Delhi based organsiation that promotes progressive ideas and emerging artists, has been one of the firsts to utilise the potential of art commodities. With over 400 artists who have registered with them, TFT selects an artist every few months and brings out art commodities with his/her work. And the response to this, says Jasjit Chugh, Head, Corporate Sales at TFT, “is stupendous. Retailers have bought from us, international buyers who were here for the fashion weeks also placed orders, as did local buyers.”
For many, these are perhaps the best way to treasure the work of their favourite artist. For instance, the Lalit Kala Akademi in Delhi provides portfolio prints of artists like Anjolie Ela Menon, Raza, Pilloo Pochkhanawala, Satish Gujral etc — and all priced between Rs 200 to Rs 500. It also has on sale posters, Rs 100 each, of artwork from Somnath Hore, KS Kulkarni, Sakti Burman and S.D. Chavda.