It’s inching its way into the Capital. And that too with a loud thud. Music lovers are in for a treat as the integrated music project, BlueFROG, enters the Capital with a two-day extravaganza in the garb of frogFEST 2009. Kickstarting this fiesta in Delhi, the Mumbai-based musical conglomerate is now eying national presence. Also on the backburner are plans of opening the BlueFROG club in the city.
Simran Mulchandani, CEO, BlueFROG, fades in with the plans: “We want to promote frogFEST as a standalone property in a bid to tap the national market. We’ve managed to develop a brand in the world music space [through two years of presence in Mumbai] and now wish to take it to other cities. We want the frogFEST to become a recognisable property.”
With bands like Indian Ocean, Midival Punditz, Soulmate, Menwhopause, Smoke and Bliss Logic rocking the fest, the FROG’s entry couldn’t have been any louder. But that, says Mulchandani, wasn’t the original line-up. “We actually wanted to open the fest with Congo-based soul/reggae musician Fredy Massamba [who performed in Mumbai recently]. But things didn’t quite fall in place. However, we’re introducing Delhi to electronica act Smoke and neo-age band Bliss Logic and plan to get beat boxers Bauchklang to headline the festival in the next city we go to,” he adds.
The company, which has in the past tied up with various watering holes to host a few fine gigs, may soon open its first club here. “We’re most definitely exploring the possibility of opening the BlueFROG club in Delhi and have been scouting for a place for the last six months. The new club would be better, edgier and more experimental than the one in Mumbai. Delhi has a better live music culture than Mumbai, so the club will offer fantastic ambience coupled with great food and drinks,” he assures.
BlueFROG, which also has under its ‘record labeled’ wings myriad artists, plans to tie up with NO2CO2, an NGO, to educate revelers at the fest, about the ill-effects of carbon footprints.
The festival will be held at the The Magique Amphitheatre, Garden of Five Senses, Saket on November 14 and 15, from 5 pm to 10 pm