Ever seen art zip past you on a street? Turning heads on city roads is a public installation — a car for an artwork — by Delhi-based brother artist duo, Manil Rohit.
Titled The Holographic Time Machine, the artwork shows their ‘chic’ and ‘upbeat’ style of painting. “We started this project with the basic intention to do something crazy and loud. The bigger idea was to reach out to a much diverse and wider audience,” says Rohit Gupta, 26.
“So far we have got amazing responses, with some requesting us to paint their car,” adds Manil Gupta, 33. But more than the fun part, was a serious motive behind this installation. “People often feel intimidated while visiting an art gallery. Our motive was to take art to the common man, on the streets instead of expecting them to visit the gallery. It was the perfect medium to reach out as it was a 24x7 moving art show,” says Rohit. For the installation, the duo has used the same colours, techniques and approach that they use to make their paintings. A close look at the car will make you realise that it’s colourful, full of emotions and youthful.
It has characters from everyday life that we often see or imagine and has used the language that youth of today speaks. “It’s very important for an artist to relate to his audience. We feel happy when people read the lingo and laugh or recognise the characters,” says Manil. Seeing the popularity of the artwork, ManilRohit have also created a Facebook page for the car, where they update the car’s next location.
“People click pictures with the car and upload it on their pages. We thought dealing with traffic cops would be tough, but even they enjoy getting clicked with the car,” says Rohit. Painting the car in acrylic took the duo 15 days. “It was a black Scorpio earlier. We had to take it to the service centre to get the colour scraped before starting the whole process,” says Rohit.
Manil adds, “Nothing was planned in terms of what we would paint. It was all spontaneous and experimental and that was the fun part.” The brothers also have an art show running in Gurgaon. Titled, The Nerves Under Your Skin, the group show of paintings also includes works by artists Dayanita Singh, Ravinder Reddy, and Nidhi agarwal, among others.
Facebook connect The Holographic Time Machine now has a facebook page (www.facebook.com/TheHolographicLoveMachine). The page sees regular updates in terms of where the car is headed. People even upload their pictures clicked with the artwork on the page’s timeline. So far, the car has been to India Gate and Khan Market. Here are a few glimpses.
Exhibition details What: The Nerves Under Your Skin - a group art show On till: July 1 Where: Gallery Nature Morte, The Oberoi Gurgaon 443, Udyog Vihar Ph-V, Gurgaon Nearest Metro Station: IFFCO Chowk on yellow line
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